OSIYODAGI BIZNES INNOVATSIYALARI KONTEKSTIDA DIZAYN TAFAKKURI: MADANIY NUQTAI NAZAR
DOI:
https://doi.org/10.55439/EIT/vol12_iss3/i19Kalit so‘zlar:
Biznes, madaniyat, dizayn tafakkuri, Hofstede, innovatsiya.Abstrak
Inson tafakkuriga yo'naltirilgan innovatsion yondashuv sifatida dizayn tafakkuri (DT) butun dunyo bo'ylab tashkilotlar tomonidan yangi mahsulotlar, xizmatlar va jarayonlarni yaratish va mavjudlarini yaxshilash uchun turli soha va tarmoqlarda keng qo'llaniladi. DT keng miqyosdagi fikr almashinuvida hamkorlikka asoslanib, to'g'ridan-to'g'ri muloqot va fikr-mulohazalarni o'z ichiga oladi, hamda korxonadagi turli soxa bo’limlari va ierarxiyalararo ishtirokni talab qiladi. DT, shuningdek, qayta-qayta yangilanuvchi jarayon bo'lib, tajribaning xavf-xatarlari va noaniqligini qabul qilishni, shuningdek "muvaffaqiyatsizliklar" ni jazolash o'rniga, ulardan tezda o'rganishni talab qiladi. Shunga qaramay, Osiyo mamlakatlari ko'pincha an’anaviy ierarxiyalikka, yuqori noaniqlikdan qochishga, yuqori kontekst va bilvosita aloqa nazarda tutilgan kollektivistik madaniyatlarga asoslanib ish yuritishlari tavsiflangan. Ushbu kontseptual maqola biznes innovatsiyalari uchun dizayn tafakkurining afzalliklarini aniqlash, Xofstedning madaniy o'lchovlaridan foydalangan holda, Osiyo mamlakatlarining asosiy madaniy xususiyatlarini va dizayn tafakkurini qo'llashdagi tegishli muammolarni muhokama qilishni o’z ichiga oladi. Buning uchun, ushbu maqolani tayyorlashda, mutaxassislar tomonidan yozilgan akademik tadqiqot maqolalari, hisobotlari, intervyular va kitoblarni tahlil qilindi. Shuningdek, ushbu maqola amaliy tavsiyalar, tahlilning cheklovlari va kelajakdagi tadqiqotlar uchun takliflarni taqdim etish bilan yakunlanadi.
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