DESIGN THINKING FOR BUSINESS INNOVATION IN ASIA: THE CULTURAL PERSPECTIVE

Надежда Ким

doi:10.55439/EIT/vol12_iss3/i19

Авторы

Надежда Ким Ассоциированный лектор Международный Вестминстерский Университет в Ташкенте https://orcid.org/0000-0001-5631-0444

DOI:

https://doi.org/10.55439/EIT/vol12_iss3/i19

Ключевые слова:

бизнес, дизайн-мышление, инновации, культура, Хофстеде.

Аннотация

Дизайн-мышление (ДМ) — это человеко-ориентированный инновационный подход, широко применяемый в различных отраслях для создания и улучшения продуктов, услуг и процессов.

Дизайн-мышление требует высокого уровня сотрудничества, включает прямую коммуникацию/обратную связь и предполагает участие межфункциональных и межуровневых команд. Дизайн-мышление также является итеративным процессом, требующим принятия риска и неопределенности эксперимента и способствует быстрому обучению на основе “неудач”. Культуры стран Азии часто характеризуются высокой ‘дистанцией власти’, высокой степенью ‘избегания неопределенности’ и коллективизмом, подразумевается высокий контекст и непрямые коммуникации. Эта концептуальная статья включает анализ академических исследовательских статей, докладов, интервью и книг экспертов по дизайн-мышлению, чтобы обсудить преимущества дизайн-мышления для бизнес-инноваций, основные культурные особенности азиатских стран с использованием модели Хофстеде и соответствующие проблемы в применении дизайн-мышления. В заключение предоставляются практические рекомендации, ограничения данного анализа и предлагаются аспекты для будущих исследований.

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