ANALYTICAL ASPECTS OF THE USE OF MARKETING STRATEGIES IN ENTERPRISES
DOI:
https://doi.org/10.55439/EIT/vol13_iss4/685Keywords:
marketing strategy, innovations, competitiveness, effectiveness, SWOT, survey, retail store, enterprises, costumer.Abstract
The primary objective of this research is to analyze the application of marketing strategies within enterprises from an analytical perspective. The study evaluates the effectiveness of these strategies using online surveys, as well as SWOT and PESTEL analyses. The research focuses on Korzinka, a leading retail chain in Uzbekistan, as the main case study, with its marketing practices compared to those of the international retail giant Carrefour. The findings of the study offer recommendations for innovative and competitive marketing strategies tailored to the needs of domestic enterprises.
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