THE USE OF DIGITAL MARKETING TECHNOLOGIES AND PROCESS OF DIGITALIZATION IN GARMENT AND KNITTING ENTERPRISES
DOI:
https://doi.org/10.55439/EIT/vol13_iss1/634Keywords:
digital marketing, digitalization, textile, fashionAbstract
The current article focuses on the aspects of digital marketing technologies and digitalization process. Moreover, it scrutinizes key elements of digital marketing technologies used in garment and textile enterprises and their benefit to these industries.
References
Desai V, (2019) Digital Marketing: A Review Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management, March 2019, pp.196-200, URL: https://www.ijtsrd.com/papers/ijtsrd23100.pdf
Dimitrijevic D., Dimitrijevic N., Adamović, A (2023) DIGITAL MARKETING FROM THE PERSPECTIVE OF THE PRODUCER/SELLER IN THE SMES OF TEXTILE AND CLOTHING INDUSTRY. TEKSTILNA INDUSTRIJA · Vol. 71, No 3, 2023. DOI: 10.5937/tekstind2303052D.
Thomas, Lauren & Brooks, Simon & McGouran, Cathy. (2020). Antecedents of value co-creation activities for online fashion brands. Journal of Strategic Marketing. 28. 384-398. 10.1080/0965254X.2018.1477823.
Hamna, F. (2025) Role of Digital Marketing in the Textile Industry, retrieved from: https://hamnafathima.com/role-of-digital-marketing-in-the-textileindustry/#:~:text=Digital%20marketing%20has%20become%20a,customer%20relationships%2C%20and%20increase%20sales.
King of Digital marketing (2023). Digital Marketing Services for Apparel Industry, retrieved from: https://www.kingofdigitalmarketing.com/digital-marketing-for-apparel-industry.aspx.
Purwar, Shristi, Digital Marketing: An Effective Tool of Fashion Marketing (January 6, 2019). Proceedings of 10th International Conference on Digital Strategies for Organizational Success, http://dx.doi.org/10.2139/ssrn.3318992.
Han, Shuang & Yu, Shuo. (2020). Application of Digital Technology in the Design of Textile Products. Advances in Social Science, Education and Humanities Research, volume 484. 2020 International Conference on Social Sciences and Big Data Application (ICSSBDA 2020). 10.2991/assehr.k.201030.037.
Шохрух Бобокулов, & Ильмурод Кунгратов. (2025). Бизнес-анализ и оптимизация механизма коммерциализации научно-инновационных разработок организации. Muhandislik Va Iqtisodiyot, 3(1), 7–12. https://doi.org/10.5281/zenodo.14837564
8.Bosze, A. (2025). Global Fashion Industry Growth (2023-2027), retrieved from: https://www.doofinder.com/en/statistics/fashion-industry-growth.
www.stat.uz statistics agency under the President of the Republic of Uzbekistan.
Ruoan Ren, Yudian Zhang, & Han Chen. (2022). Research on the Management Reform Path of Textile Manufacturing Enterprises Based on Digital Marketing. Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022), 61–73. doi:10.2991/978-94-6463-038-1_7.
