USING MODERN MARKETING CONCEPTS IN FORMING A FOOD PRODUCT BRAND
DOI:
https://doi.org/10.55439/EIT/vol12_iss1/i29Keywords:
brand, marketing strategy, target market, eastern model, western model.Abstract
The scientific article discusses the theoretical and methodological foundations of the use of modern marketing concepts in the formation of a food brand in the conditions of modernization and diversification of the economy.
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