MILLIY BREND VA MILLIY BRENDING: NAZARIY VA USLUBIY ASOSLAR
DOI:
https://doi.org/10.55439/EIT/vol11_iss3/i29Kalit so‘zlar:
milliy brend, milliy brending, raqobat o’ziga xosligi, milliy brend o’ziga xosligi, steykxolderlarAbstrak
Maqolada “milliy brend” va “milliy brending” tushunchalari va ularga bo’lgan yondashuvlar ko’rib chiqilgan va tizimlashtirilgan, ushbu tushunchalarni talqin qilishda xalq diplomatiyasi, hududiy marketing va milliy brending nuqtai-nazaridan turli mualliflarning yondashuvlari o'rganilgan, milliy brending va “yumshoq kuch” vositasi sifatida xalq diplomatiyasi xususiyatlarining qiyosiy tavsifi berilgan hamda “milliy brendning o’ziga xosligi” va “milliy brend imidji” atamalariga ta’rif berilgan.
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