PROBLEMS AND SOLUTIONS OF MARKETING RESEARCH IN ENTREPRENEURSHIP AND INTERNATIONAL BUSINESS

Nafosat  Sharopova

doi:10.55439/EIT/vol11_iss2/i32

Mualliflar

Nafosat Sharopova Toshkent davlat iqtisodiyot universiteti “Marketing” kafedrasi dotsenti, PhD. Toshkent, O'zbekiston. https://orcid.org/0000-0001-9595-0655

DOI:

https://doi.org/10.55439/EIT/vol11_iss2/i32

Kalit so‘zlar:

tadbirkorlik, xalqaro biznes, marketing tadqiqotlari, tadqiqot usullari

Abstrak

Maqolada empirik tadqiqot usullaridan foydalangan holda jahon iqtisodiyotida tadbirkorlik va xalqaro biznesni rivojlantirishda marketing tadqiqotlaridan foydalanishning ahamiyati va zarurati ochib berilgan. Xorijiy olimlarning tadbirkorlik va xalqaro biznesga oid marketing tadqiqotlari mavzusidagi ilmiy ishlari asosida tizimdagi mavjud muammolar va ularning samarali yechimi sifatida berilgan ilmiy tavsiyalarga mualliflik yondashuvlari keltirilgan.

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