IMPROVING THE PROCESSES OF USING MODERN INFORMATION COMMUNICATION TECHNOLOGIES IN THE ORGANIZATION OF DIGITAL SERVICES

Abstract

This article examines the strategy of improving the use of modern information and communication technologies (ICT) in the organization of digital services. By optimizing the processes associated with the introduction of ICT, organizations can increase efficiency, improve customer experience and lead to business growth. The article provides insights into ICT Infrastructure Assessment, user experience analysis and application of rapid development practices. It highlights the positive results of this optimization, including improved efficiency, improved customer experience, and advanced data management. The article concludes with recommendations for developing digital first thinking, investing in ICT infrastructure, prioritizing user experience, and promoting collaboration.