PROBLEMS AND SOLUTIONS OF MARKETING RESEARCH IN ENTREPRENEURSHIP AND INTERNATIONAL BUSINESS

Nafosat  Sharopova

doi:10.55439/EIT/vol11_iss2/i32

Authors

Nafosat Sharopova PhD, associate professor of the department of Marketing, Tashkent State University of Economics. Tashkent, Uzbekistan. https://orcid.org/0000-0001-9595-0655

DOI:

https://doi.org/10.55439/EIT/vol11_iss2/i32

Keywords:

entrepreneurship, international business, marketing research, research methods.

Abstract

In the article, the importance and necessity of using marketing research in the development of entrepreneurship and international business in the world economy is revealed using empirical research methods. Based on the scientific works of foreign scientists on the subject of marketing research related to entrepreneurship and international business, the author's approaches to the scientific recommendations given as effective solutions to the existing problems in the system are presented.

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