XORAZM VILOYATIDA ISHLAB CHIQARILAYOTGAN SUT MAHSULOTLARINING BREND TANIQLILIGINI OSHIRISH

Ibodov Kamoliddin Mamatqulovich

doi:10.55439/EIT/vol14_iss2/805

Авторы

Ibodov Kamoliddin Mamatqulovich Mamun universiteti professori v.b, i.f.f.d, https://orcid.org/0000-0001-6554-2087

DOI:

https://doi.org/10.55439/EIT/vol14_iss2/805

Ключевые слова:

fermer xo‘jaligi, F2F, organik mahsulotlar, brending, “TILLA DOMOR”, mukammal tijorat taklifi, ZMOT-Behavior, ZMOT-Path, ZMOT-Micro-Moments.

Аннотация

Maqolada organik mahsulotlar bozorida, xususan sut mahsulotlari sotuvida brend mahsulotlarni boshqalardan ajratib ko‘rsatish, mijozlar sodiqligini oshirish va mahalliy fermer xo‘jaliklari raqobatbardoshligini yuksaltirish hamda savdosini ko‘paytirishda brendingning ahamiyati yoritilgan. Sut mahsulotlari brendingining o‘ziga xos jihatlari Xorazm viloyatidagi “TILLA DOMOR” mahsulotlari brendi asosida tahlil qilinib, asosiy afzallik jihatlari va kamchiliklari tadqiq qilingan, “TILLA DOMOR” brendini takomillashtirish va taniqliligini oshirish bo‘yicha takliflar ishlab chiqilgan.

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