SANOAT MARKETINGI VA TOʻQIMACHILIK TARMOGʻIDA MARKETING KONSEPSIYALARI

Sapayeva Nilufar Qadamboyevna

doi:10.55439/EIT/vol14_iss1/789

Авторы

Sapayeva Nilufar Qadamboyevna Abu Rayxon Beruniy nomidagi Urganch davlat universiteti dotsenti https://orcid.org/0009-0000-9931-666X

DOI:

https://doi.org/10.55439/EIT/vol14_iss1/789

Ключевые слова:

sanoat marketingi, toʻqimachilik, marketing konsepsiyalari, B2B marketing, raqamli transformatsiya, raqobat ustunligi, strategik marketing.

Аннотация

Maqolada sanoat marketingi nazariyasi doirasida toʻqimachilik tarmogʻida marketing konsepsiyalarining rivojlanishi tahlil qilindi. Tadqiqot jarayonida marketing yondashuvlarining evolyutsiyasi, ularning B2B va B2C segmentlarida qoʻllanish xususiyatlari hamda raqamli texnologiyalar taʼsiridagi oʻzgarishlari oʻrganildi. Tizimli va qiyosiy tahlil asosida mahsulot, narx, taqsimlash va kommunikatsiya siyosatining oʻzaro bogʻliqligi baholandi. Toʻqimachilik korxonalarida munosabatlar marketingi va qiymatga asoslangan taklifning ahamiyati asoslandi. Raqamli platformalar, CRM tizimlari va maʼlumotlar tahlili vositalarining marketing samaradorligiga taʼsiri koʻrib chiqildi. Olingan natijalar marketing konsepsiyalarini integratsiyalashgan holda qoʻllash korxonalarning raqobatbardoshligini oshirishini koʻrsatdi.

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