Using Marketing Research in Business Planning

Abstract

Modern business operates in conditions of complexity, uncertainty and dynamic changes in the
external environment. The sources of uncertainty are diverse and are related to the influence of a
number of factors both inside and outside the organization. does not mean that it can work without
a plan. In this regard, the importance of developing strategy and strategic planning is currently
increasing not only for large, but also for medium-sized companies, as well as for small businesses.
Keywords: Business idea, business plan, competitive strategy, entrepreneur's goals, market analysis
and marketing plan