DEVELOPMENT OF MARKETING ACTIVITIES OF EDUCATIONAL SERVICES IN HIGHER EDUCATIONAL INSTITUTIONS OF THE REPUBLIC OF UZBEKISTAN

Authors

  • Dinara Turaeva Deputy Dean of the Faculty "Department of International Educational Programs Tashkent State University of Economics and Ural State University of Economics". Tashkent, Uzbekistan.

DOI:

https://doi.org/10.55439/EIT/vol11_iss1/a28

Keywords:

marketing of educational services; university marketing; marketing research; methods of marketing research; consumers of educational services

Abstract

In a market economy, no organization, company or educational institution can function successfully without effective marketing activities. The article discusses the issues of marketing application in higher educational institutions of Uzbekistan, as well as marketing research conducted within the framework of scientific research that allowed to identify existing problems and determine the directions of development. The results of the marketing research allowed us to form a number of recommendations and suggestions for improving this activity.

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Published

2023-02-26

How to Cite

Turaeva . Д. . (2023). DEVELOPMENT OF MARKETING ACTIVITIES OF EDUCATIONAL SERVICES IN HIGHER EDUCATIONAL INSTITUTIONS OF THE REPUBLIC OF UZBEKISTAN. Economics and Innovative Technologies, 11(1), 264–272. https://doi.org/10.55439/EIT/vol11_iss1/a28

Issue

Vol. 11 No. 1 (2023): "Иқтисодиёт ва инновацион технологиялар"

Section

Иқтисодий таълим ва инновацион тадқиқотлар

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.