ТИЖОРАТ БАНКЛАРИДА РАҚАМЛИ БАНК ТЕХНОЛОГИЯЛАРИ САМАРАДОРЛИГИНИ БАҲОЛАШ ТАҲЛИЛИ

Authors

  • Гўзал Бекмуродова

DOI:

https://doi.org/10.55439/EIT/vol10_iss6/a1

Keywords:

efficiency, abstract thinking, systematic approach, integrated assessment, digital marketing, customer trust model

Abstract

This article examines the levels of use of various methods for evaluating the effectiveness of digital banking services or products offered by commercial banks. The purpose of the article is to conduct an analysis of the impact of the use of digital marketing technologies by banks on their income, and based on this, the methods of evaluating their effectiveness are considered.

Published

2022-12-26

How to Cite

Бекмуродова , Г. (2022). ТИЖОРАТ БАНКЛАРИДА РАҚАМЛИ БАНК ТЕХНОЛОГИЯЛАРИ САМАРАДОРЛИГИНИ БАҲОЛАШ ТАҲЛИЛИ. Economics and Innovative Technologies, 10(6), 1–9. https://doi.org/10.55439/EIT/vol10_iss6/a1