CORPORATE STRATEGY VS STRATEGIC MANAGEMENT
DOI:
https://doi.org/10.55439/EIT/vol12_iss3/i7Keywords:
Corporate strategy, Strategic management, Strategic planning, Competitive advantage, Organizational decision-making, Strategic execution, Strategic adaptationAbstract
The concepts of corporate strategy and strategic management are often used interchangeably, but they represent distinct yet interconnected aspects of an organization's approach to achieving long-term success. This paper explores the nuances between corporate strategy and strategic management, highlighting their unique roles, objectives, and practical applications within the context of modern business.
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