RETAIL BANKING PRODUCTS AND THEIR FEATURES IN COMMERCIAL BANKS
DOI:
https://doi.org/10.55439/EIT/vol11_iss6/a3Keywords:
banking service, retail banking service, retail banking products, mobile banking, plastic card, banking technology.Abstract
This article describes the differences between retail banking services and retail banking products and their specific aspects, as well as strategies for successfully selling retail banking services and retail banking products. Retail banking products include a variety of financial products and services tailored to meet the diverse needs of banking customers. And commercial banks, as the main players in the financial sector, offer many retail banking products, each with its own characteristics and aspects, to meet the various demands of consumers.
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