THE SIGNIFICANCE OF BEHAVIORAL ECONOMY IN BANKING

Abstract

This article examines the role of behavioral economics, which is rapidly affecting the economic system and is directly related to human psychology, in the activity of commercial banks. The role of this economy in the foreign experience is presented, and several proposals are made for the introduction of this system in the economic sector of Uzbekistan. Also, the role of behavioral economics in relations such as credit, deposit, investment related to banking activity is studied. As a result of the conducted research, the positive aspects of the introduction of behavioral economics into the banking system of Uzbekistan are highlighted, conclusions and suggestions are given. In addition, the positive aspects of studying customer behavior from a psychological point of view are analyzed and proposals are made to connect it directly to the banking system.