ЎЗБЕКИСТОНДА БАНК ХИЗМАТЛАРИ МАРКЕТИНГИНИ ТАКОМИЛЛАШТИРИШ ЙЎЛЛАРИ

Authors

  • Мухлиса Касимова ТДИУ Банк иши ва аудит факултети 2-курс МБДА-01 гуруҳ магистри.

DOI:

https://doi.org/10.55439/EIT/vol10_iss6/a26

Keywords:

banking, banking services, marketing, bank marketing, marketing research, mobile banking, internet banking, marketing concept

Abstract

The article examines ways to improve the marketing of banking services in Uzbekistan. In this article, the author aims to study the modern methods of bank marketing in the context of digital transformation and its further development, as well as to study the issues of improving the directions of increasing the popularity of banking services. As a result of the conducted research, practical proposals and scientific recommendations have been developed to improve the marketing of banking services in Uzbekistan.

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Published

2022-12-26

How to Cite

Касимова, . М. (2022). ЎЗБЕКИСТОНДА БАНК ХИЗМАТЛАРИ МАРКЕТИНГИНИ ТАКОМИЛЛАШТИРИШ ЙЎЛЛАРИ. Economics and Innovative Technologies, 10(6), 245–255. https://doi.org/10.55439/EIT/vol10_iss6/a26

Issue

Vol. 10 No. 6 (2022): "Иқтисодиёт ва инновацион технологиялар"

Section

Маркетинг. Кичик бизнес ва хусусий тадбиркорлик