ТИЖOРAТ БAНКЛAРИДA РAҚAМЛИ МAРКЕТИНГ ВOCИТAЛAРИДАН ФОЙДАЛАНИШ

Authors

  • Лaйлo Aбдуxaлилoвa Тoшкент дaвлaт иқтиcoдиёт унивеpcитети “Мapкетинг” кaфедpacи пpoфеccopи, и.ф.н.

DOI:

https://doi.org/10.55439/EIT/vol10_iss6/a23

Keywords:

banking, marketing, digitization, digital tools, technology, business, digital services, demand, competitiveness, capital market, funds, savings

Abstract

This article examines the further improvement of the activities of commercial banks in the conditions of the digital economy with the help of digital tools, prospects for the use of digital marketing tools in banks, problems in the application of marketing in the digital banking system, and presents scientifically based conclusions and proposals in solving problems.

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Published

2022-12-26

How to Cite

Aбдуxaлилoвa Л. (2022). ТИЖOРAТ БAНКЛAРИДA РAҚAМЛИ МAРКЕТИНГ ВOCИТAЛAРИДАН ФОЙДАЛАНИШ. Economics and Innovative Technologies, 10(6), 220–228. https://doi.org/10.55439/EIT/vol10_iss6/a23

Issue

Vol. 10 No. 6 (2022): "Иқтисодиёт ва инновацион технологиялар"

Section

Маркетинг. Кичик бизнес ва хусусий тадбиркорлик